Who remembers this cutest collaboration? Barbie® and fashion house Balmain Collaborated on a New Ready-to-Wear and accessories collection, along with a series of exclusive NFTs. I'm throwing it back in honor of the 'Barbie' movie, of course!
The Barbie x Balmain ready-to-wear and accessories line takes the established aesthetic and opulence that Rousteing has so successfully built up over the past decade and filters it through a Barbie lens. From a nostalgic 1990’s-era Barbie logo to a “Barbie pink” Pantone to Barbie’s iconic packaging, Rousteing and the Balmain teams’ 50+ piece collection intertwines the toy’s signatures with the label’s hallmarks, like its marinière and Labyrinth patterns. Barbie and Balmain share a penchant for bright, optimistic iconography, and here, they come together in a balanced and wearable homage to the ebullient legacies of both.
Olivier Rousteing and his Balmain design team have also been inspired by the Barbie universe’s familiar bright iconography. Badges, tees and hoodies cleverly channel the bold graphic treatment that one immediately recognizes as Barbie’s— and many of the accessories are inventive hybrids of Balmain’s signature bags and Barbie packaging. Much of this limited-edition collection plays with new spins on familiar Balmain signatures, including the house’s iconic marinière and its mesmerizing Labyrinth pattern.
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